

INOA a revolutionary professional permanent hair color designed to darken/lighten hair or to cover white. Ammonia and odor free INOA is truly a technological breakthrough. The first hair color with ODS technology: A rich oil based system that maximizes the performance of the hair color system.
Discover the hair color of the future:
• Reinforced coverage up to 100% white hair.
• 6 Weeks of intense hydration and nutrition.
• No ammonia. No odor.
• Optimized scalp comfort.
Supreme respect for the hair. *
Infinite hair color power. 50% More shine. **
* Respects the essential amino acids and lipid balance of natural hair
** When used with 20 volume, versus before coloring.
INOA Hair Color


Majirel haircolor can darken and lighten up to 3 levels. Formulated with Ionène G and Incell technology, Majirel is the first permanent creme hair color that treats hair from the core to the surface for long lasting, radiant color with brilliant shine.
Ionène G and Incell advanced technologies penetrateall 3 levels of the hair to treat the entirety of the hair fiber. Ionène G restores, protects, and continuously conditions.
• Permanent hair color
• Rich, natural color results
• Long-lasting color with superior resistance to fading
• Core to surface conditioning
• Ionène G restores, protects and continuously conditions
• Incell Complex strengthens and reinforces from the inside out
• Optimum coverage of white
Majirel Hair Color


L’Oréal Professionnel’s next generation in “Tone on Tone”color for our clients who want Ammonia-free color with radiant tones.
DIA Light is specifically formulated for maximum shine and condition on colored hair. DIA Light is the first acid Tone on Tone color that can cater for even the most technical of hair coloring, and makes color personalization and color correction far easier. DIA Light demi-permanent hair color will leave your hair with luminous tones and exceptionally even color.
DIA Light Hair Color


L’Oréal Professionnels Dia Richesse is Ammonia-free hair color with up to 70% white coverage on base shades. Rich, deep reflects and exceptional softness. Ideal for natural or colored hair with up to 70% white hair. Improved alkaline demi-permanent technology that is ideal for natural or colored hair.
DIA Richesse – achieve your perfect look!
• Up to 70% white hair.*
• Rich, deep reflects
• Exceptional softness
*on base shades
DIA Richesse Hair Color


L’Oréal Professionnel has introduced a high-performance lightening powder – Infinie Platine.
L’Oréal Professionnel’s first lightening powder enriched with Pro-Keratin, Infinie Platine gives your hair shiny and luminous appearance with up to eight levels of lift!
Infinie is formulated with Pro-Keratine which helps maintain hair condition and shine, delivering more luminous results. Infinie Platine formula is adaptable for all lightening techniques, including:
• Balayage
• Highlights
• Global On-Scalp
High lift, high shine at high speed.
Infinie Platine


Indulge in the Ultimate Oil Ritual.
Featuring in-salon products designed to balance the natural oil levels in the hair; cleansed at the root, nourished at the ends.
Indulgent Service
An Indulgent service with relaxing massage techniques to clarify, protect & rejuvenate hair, returning it to a balanced state.
Color Protecting Service
A shine-enhancing oil service to give color-treated hair a boost of vibrancy and protect against fading.
Scalp Clarifying Service
A scalp clarifying oil service to balance oily scalps, leaving hair cleansed and revitalized.
Nourishing Service
A nourishing oil service to cleanse hair at the roots and deeply nourish at the ends for a soft, supple feel.
Mythic Oil


Our Série Expert Powerdose in-salon treatments are professionally-formulated for a customized, individually prescriptive experience.
The Série Powerdose treatments feature core-to-surface technology to target all areas of the hair strand providing instant, deep conditioning and shine.
Choose from our following Powerdose treatments:
• Color-Lock Service
• Luminous Highlights Service
• Fiber-Repair Service
• Progressive Strength Blow-Dry Service
• Ultimate Reconstructing Service
• Ultimate Smoothing Service
Série Expert Treatments


The Fiberceutic In-Salon Treatment and at-home haircare work from from the inside-out to provide long-lasting reconstruction for very damaged or chemically-altered hair, requiring urgent treatment.
Série Expert Ceutic in-salon treatments are professionally formulated for a customized, individually prescriptive experience. Featuring clinical strength technologies to target all areas of the hair strand, the Ceutic treatments provide long-lasting benefits.
Choose from the following In Salon Ceutic Treatments:
• Color-Protect
• Volumizing
• Strengthening Services
Fiberceutic Treatments


Sleek, smooth, manageable hair is now possible without risk. Achieve perfect hair effortlessly with the Perfection SmoothOut. Perfection SmoothOut is a new patent-pending innovation that instantly and safely transforms coarse, frizzy, hair to smooth and superbly shiny with results lasting 8-12 weeks. Perfection
SmoothOut employs a proprietary nano-amino acid complex that virtually alters the internal textural memory of the hair fiber to transform it to a smoother, frizz-free state.Why stop at great, when you can have Perfection?
Pravana Perfection


LCN is the world’s largest manufacturer and exporter of cosmetic nail resins, and third largest of cosmetic nails! As the world’s third leading manufacturer of cosmetic nail products, the success and reputation of LCN is based on a long history of providing exciting, innovative breakthroughs to the world of cosmetic science.
LCN Nails